Ansal API as an organization can be best envisaged as a creator of man made social infrastructure, where modern life blooms, in collaboration with the environment. Ansal API, the corporate manned by professionals at all levels with its strong base and lineage is now in a state of renaissance.

The new "Ansal API" identity, is the first communicator of this phase of resurgence, excellence and modernity. The rectangular shape signifies solidity, cohesiveness and strength, the red colour stands for passion, heat, energy, dynamism & purity and the black colour signifies the proposed amalgamation of Ansal Township and Projects Limited into Ansal Properties and Infrastructure Limited. The slogan, 'Building lifestyles since 1967', encapsulates their heritage and vision in creating a better life for Indians in various spheres like - homes, offices, places of entertainment, hotels, shopping malls and educational institutions.

With a vision and foresight gained by past experience Ansal API has a roadmap for future development of reality business. It proposes to drive its growth through focused concentration on developing integrated townships in tier II cities, establishing presence in IT parks and SEZ. The company also plans to establish malls in these townships with mixed hotel/ serviced apartment usage. In keeping with the Government's housing policy, the company endeavors to provide better dwelling units for the urban poor with special emphasis on environmental improvement and social forestry. Ansal API is committed to carry out technical and management expertise to smaller towns so that on one hand the congestion in the metropolis could be avoided and on the other hand the benefit of planned development with its attendant improvement in the life style could be extended to the bulk of the Indian population living in smaller towns. Ansal API is focusing on ushering in new lifestyle ventures in cities like- Greater Noida, Gaziabadh. Meerut, Agra, Lucknow, Batindha, Mohali, Amritsar, Ludhiana, Jalandhar, Jaipur, Jodhpur, Ajmer, Sonepat, Panipat, Karmal, Kurukshetra, Faridabad, Gurgaon to name a few.